Your Creative Partner

Creative teams need help delivering projects.
Don't go it alone. Goodman Graphics completes design & digital projects for you so you and your clients love the result!

Downtown Santa Cruz, CA
1 (831) 295-8370‬


Consumer Packaged Goods (CPG).

  • Food, Cosmetics, Electronics, Hardware packaging
  • FDA packaging rules
  • California cannabis product packaging
  • Dieline & technical printing specifications
  • Design & Production for product lines & extensions
  • Proofing/Audit of Nutrition Facts Panels

Digital Assets.

  • WordPress websites
  • Landing pages
  • SEO
  • eBooks
  • Email templates & content layout
  • Infographics
  • Social Media ads


  • Marketing collateral
  • Ads
  • Brochures
  • Special Event materials
  • Environment/Tradeshow booths
  • Special Promotional items
  • Clothing
All Services.

This Is How We Can Help You.

graphic/visual design
tradeshow booth graphics
strategic creative
art direction
marketing design
UX / UI design
consumer packaged goods design
digital marketing
digital experiences
frontend development
website care & maintenance
website audits
design audits

Latest Work.​

Back To Nature Granola
Cosmic Crisp Landing Page
Monterey Mushrooms-Grillabella Landing page
San Jose convention & Visitors Bureau Planning Guides

Forward Thinking Clients.​

Image of SnackWell's logo
Image of West Marine logo
Image of Seagate logo
Image of AutoFi logo

About Us.

Curious About Our Culture?​

We think strategically about design and print/web-related assets. We look at each project’s big picture goal right down to the nitty gritty details. Everything is well thought out and technical issues are considered so that value is delivered. 

Why is this important? How does this help you?

It means our expertise makes solving your creative problems a whole lot easier and smarter. We ask the important questions looking ahead, anticipating what’s next to help your marketing, to reach your target audience, and ultimately to help you serve your customers in the best way possible. 

That said, sometimes you just need a helping hand to get your projects completed and off to your printer or programmer. We make it easy for you.

We’re great to work with – fun and easy-going with a positive attitude. We love collaborating to make sure the work gets done right.

Sherri Goodman black & white headshot
Creative Director / Owner

Sherri Goodman​

Sherri Goodman is the creative mastermind of Goodman Graphics, a design and marketing studio serving the community since 1994. She has a multifaceted background in print, designing marketing, packaging, branding, promotions, and advertising projects.

Sherri also designs and develops WordPress websites, including specialty sites that require e-commerce, SEO and marketing functionality.

Corporate clients and small business owners alike delight in Sherri’s creative and technical assistance, allowing them to focus on what they do best. Her “super-power” is taking a client’s obscure and convoluted idea and distilling it into a core visual message that creates amazing results.


Don't Be Shy, Say Hello.​

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